The economy is bad, therefore it is obvious I cannot grow my business, true? Not necessarily true! Whether or not you can grow your business is more dependent on the actions you take in your specific market niche as well as what your customers are experiencing than what is happening in the overall economy. Of course the overall economy has an impact on everyone, but it doesn’t mean your business must stop growing in a “bad” economy, any more than you are guaranteed it will grow in a “good” one.
The key is to stay focused on what products and/or services are in demand from your customers or potential customers and address their “must have” needs. Most importantly, stay in action, be in-tune with your customers and apply your limited resources to the areas you can control within your own market niche. If you do this, your business can grow even when other businesses are declining. Don’t get distracted by generalizations and the plight of others when it doesn’t have to apply to you!